Most audio and video production companies have their ‘go-to’ VO’s. Reliable Voiceovers who constantly deliver an incredible service and flawless audio, on time and on budget.
But every so often a project comes in that you have to source a new VO for. Maybe the client is after a really niche accent or character voice. Or you need a specific age or ethnicity. Or you’re just looking to mix things up a bit with a refresh. Whatever the reason, how do you know they’ll be up to scratch and won’t leave you having to fork out again when it all goes wonky?
The obvious answer, is use a good voiceover agent. They’ve already done all the hard work for you, meticulously vetting VO’s so that the cream of the crop are there for your delectation.
However, if you’re hiring directly or even from a *gasp* P2P site, here’s a quick checklist to make sure you’re hiring a professional.
Ask for a 30 second demo
Don't hire a VO on their showreel alone. A demo means you can check the quality of their audio, their technical proficiency and hear exactly how their voice will sound on your specific project. Demos should showcase impeccable pronunciation and a range of emotions with at least 2 different reads. And they should always be free.
Check out their website
OK, not an ask, but an obvious point worth making. Look at their portfolio of work. Read their reviews and testimonials. Do they have a track record of meeting and exceeding their clients expectations?
Ask about their home studio
What mic do they use? Which DAW? What’s their recording space like? Are there any photos or descriptions on their website? Every VO has a ‘home studio,’ but what this means in reality can vary wildly.
Ask to dial-in
I’ve written extensively on here about the many benefits of a live session over a self-record. A great VO will be comfortable with this and if you invite the client in too, should make it their mission to knock your clients socks off whilst making you look good in the process. It means the client is on board with the pace and tone from the get-go, they can hear a pro breathe colour and life into their project in real time and it gives them a welcome break from selling industrial bi-folding doors.
Ask whether they can edit and master to broadcast standard
A great VO extends way beyond vocal talent. They should have a reliable recording set up and be able to deliver clean, professional-quality audio, so you don’t have a mountain of editing to trawl through afterwards.
All the ticks? You’ve just found yourself a new VO legend.